Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz Boys Global Flame Strip Front Rash Guard Santa Cruz Boys Global Flame Strip Front Rash Guard
Boys Global Flame Strip Front Rash GuardSanta Cruz
Sale price$59.99
Black
Santa Cruz Boys Global Flame Dot Velcro Wallet Santa Cruz Boys Global Flame Dot Velcro Wallet
Boys Global Flame Dot Velcro Wallet / Black / NASanta Cruz
Sale price$29.99
Black
Santa Cruz Boys Global Flame Dot Muscle Santa Cruz Boys Global Flame Dot Muscle
Boys Global Flame Dot MuscleSanta Cruz
Sale price$49.99
Black
Santa Cruz Bold Stack Boardshort - Boys Santa Cruz Bold Stack Boardshort - Boys
Bold Stack Boardshort - BoysSanta Cruz
Sale price$69.99
Dark Blue
Yellow
Santa Cruz Screaming Wave Sleeves LS Tee Santa Cruz Screaming Wave Sleeves LS Tee
Screaming Wave Sleeves LS TeeSanta Cruz
Sale price$59.99
Black
Santa Cruz Screaming Wave Patch Tee Santa Cruz Screaming Wave Patch Tee
Screaming Wave Patch TeeSanta Cruz
Sale price$44.99
White
Santa Cruz Vivid Dot Mono Front Tee Santa Cruz Vivid Dot Mono Front Tee
Vivid Dot Mono Front TeeSanta Cruz
Sale price$54.99
Navy Tie Dye
Tan Tie Dye
Santa Cruz Tropic Strip Santa Cruz Girls Cropped Pocket T-Shirt Santa Cruz Tropic Strip Santa Cruz Girls Cropped Pocket T-Shirt
Tropic Strip Santa Cruz Girls Cropped Pocket T-ShirtSanta Cruz
Sale price$54.99
Rose Tie Dye
Gold Tie Dye
Santa Cruz Santa Cruz MFG Dot Mono Front Tee Dress Santa Cruz Santa Cruz MFG Dot Mono Front Tee Dress
Santa Cruz MFG Dot Mono Front Tee DressSanta Cruz
Sale price$59.99
Pale Pink Tie Dye
Santa Cruz Mushroom Wave Dot Splice Santa Cruz Girls Oversized T-Shirt Santa Cruz Mushroom Wave Dot Splice Santa Cruz Girls Oversized T-Shirt
Mushroom Wave Dot Splice Santa Cruz Girls Oversized T-ShirtSanta Cruz
Sale price$49.99
Cream
Save $30.00
Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts
SC Tropic Strip Santa Cruz Girls Track ShortsSanta Cruz
Sale price$29.99 Regular price$59.99
Gold Tie Dye
Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt
MFG Dot Mono Santa Cruz Girls Cropped Muscle T-ShirtSanta Cruz
Sale price$49.99
Pale Pink Tie Dye
Light Green Tie Dye
Santa Cruz Shark Dot Front Tee Santa Cruz Shark Dot Front Tee
Shark Dot Front TeeSanta Cruz
Sale price$49.99
Turquoise
Save $25.00
Santa Cruz Shark Dot Front Muscle T-Shirt Santa Cruz Shark Dot Front Muscle T-Shirt
Shark Dot Front Muscle T-ShirtSanta Cruz
Sale price$24.99 Regular price$49.99
Black
Santa Cruz Rad Dot Hollow Thongs Santa Cruz Rad Dot Hollow Thongs
Rad Dot Hollow Thongs / Black / 3Santa Cruz
Sale price$22.99
Black
Santa Cruz Rad Dot Hollow Pencil Case Santa Cruz Rad Dot Hollow Pencil Case
Rad Dot Hollow Pencil Case / Black Tie Dye / NASanta Cruz
Sale price$19.99
Black Tie Dye
Santa Cruz Classic Dot Lunch Box Santa Cruz Classic Dot Lunch Box
Classic Dot Lunch BoxSanta Cruz
Sale price$34.99
Black
Santa Cruz Melting Hand Tee Santa Cruz Melting Hand Tee
Melting Hand TeeSanta Cruz
Sale price$54.99
Vintage Blue
Sage
Santa Cruz Classic Dot Thongs Santa Cruz Classic Dot Thongs
Classic Dot ThongsSanta Cruz
Sale price$22.99
Black
Santa Cruz Melting Hand Front Muscle Santa Cruz Melting Hand Front Muscle
Melting Hand Front MuscleSanta Cruz
Sale price$54.99
Sage
Vintage Blue
Santa Cruz Classic Dot Air Freshener
Classic Dot Air FreshenerSanta Cruz
Sale price$9.99
Red
Santa Cruz Cali Cargo Short Santa Cruz Cali Cargo Short
Cali Cargo ShortSanta Cruz
Sale price$59.99
Black
Santa Cruz MFG Dot Retro Short Santa Cruz MFG Dot Retro Short
MFG Dot Retro ShortSanta Cruz
Sale price$59.99
Light Indigo
Santa Cruz Aloha Stack Pencil Case Santa Cruz Aloha Stack Pencil Case
Aloha Stack Pencil CaseSanta Cruz
Sale price$19.99
Iris
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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