Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz Shark Dot Front Tee Santa Cruz Shark Dot Front Tee
Shark Dot Front TeeSanta Cruz
Sale price$49.99
Turquoise
Santa Cruz Rad Dot Hollow Thongs Santa Cruz Rad Dot Hollow Thongs
Rad Dot Hollow Thongs / Black / 3Santa Cruz
Sale price$22.99
Black
Santa Cruz Rad Dot Hollow Pencil Case Santa Cruz Rad Dot Hollow Pencil Case
Rad Dot Hollow Pencil Case / Black Tie Dye / NASanta Cruz
Sale price$19.99
Black Tie Dye
Santa Cruz Classic Dot Lunch Box Santa Cruz Classic Dot Lunch Box
Classic Dot Lunch BoxSanta Cruz
Sale price$34.99
Black
Santa Cruz Melting Hand Tee Santa Cruz Melting Hand Tee
Melting Hand TeeSanta Cruz
Sale price$54.99
Vintage Blue
Sage
Santa Cruz Classic Dot Thongs Santa Cruz Classic Dot Thongs
Classic Dot ThongsSanta Cruz
Sale price$22.99
Black
Santa Cruz Melting Hand Front Muscle Santa Cruz Melting Hand Front Muscle
Melting Hand Front MuscleSanta Cruz
Sale price$54.99
Sage
Vintage Blue
Santa Cruz Classic Dot Air Freshener
Classic Dot Air FreshenerSanta Cruz
Sale price$9.99
Red
Santa Cruz MFG Dot Retro Short Santa Cruz MFG Dot Retro Short
MFG Dot Retro ShortSanta Cruz
Sale price$59.99
Light Indigo
Santa Cruz Aloha Stack Pencil Case Santa Cruz Aloha Stack Pencil Case
Aloha Stack Pencil CaseSanta Cruz
Sale price$19.99
Iris
Santa Cruz Aloha Dot Towel Santa Cruz Aloha Dot Towel
Aloha Dot TowelSanta Cruz
Sale price$59.99
Iris
Save $30.00
Santa Cruz Sunrise Dot Front Swimsuit Santa Cruz Sunrise Dot Front Swimsuit
Sunrise Dot Front SwimsuitSanta Cruz
Sale price$29.99 Regular price$59.99
Rose
Save $22.50
Santa Cruz Oval Dot Splice Front Tee Santa Cruz Oval Dot Splice Front Tee
Oval Dot Splice Front TeeSanta Cruz
Sale price$22.49 Regular price$44.99
Light Green
Pale Pink
Santa Cruz SC Tropic Backpack Santa Cruz SC Tropic Backpack
SC Tropic Backpack / Rose Tie Dye / NASanta Cruz
Sale price$64.99
Rose Tie Dye
Santa Cruz SC Tropic Cap Santa Cruz SC Tropic Cap
SC Tropic CapSanta Cruz
Sale price$39.99
Light Green
Santa Cruz Classic Dot Slides Santa Cruz Classic Dot Slides
Classic Dot SlidesSanta Cruz
Sale price$39.99
Black
Santa Cruz Classic Dot Patch Bucket Hat Santa Cruz Classic Dot Patch Bucket Hat
Classic Dot Patch Bucket HatSanta Cruz
Sale price$39.99
Green
Black
Vintage Blue
Santa Cruz Classic Dot Mid 7.8In x 31In
Classic Dot Mid 7.8In x 31InSanta Cruz
Sale price$199.95
Green
Santa Cruz Classic Dot Full Sk8 Completes 8.00In x 31.25In
Classic Dot Full Sk8 Completes 8.00In x 31.25InSanta Cruz
Sale price$199.95
Misc
Santa Cruz Classic Dot Full 8.00In x 31.25In
Classic Dot Full 8.00In x 31.25InSanta Cruz
Sale price$199.95
Black
Save $22.50
Santa Cruz Other Dot Chest Crop Tank Santa Cruz Other Dot Chest Crop Tank
Other Dot Chest Crop TankSanta Cruz
Sale priceFrom $22.49 Regular price$44.99
White
Pink
Pale Pink
Light Green
Save $22.50
Santa Cruz Opus Screaming Hand Muscle Santa Cruz Opus Screaming Hand Muscle
Opus Screaming Hand MuscleSanta Cruz
Sale price$22.49 Regular price$44.99
Black
Natural
Tan
Santa Cruz Inferno Stack Track Short Santa Cruz Inferno Stack Track Short
Inferno Stack Track ShortSanta Cruz
Sale price$59.99
Black Tie Dye
Turquoise
Santa Cruz Mfg Dot Front Muscle Santa Cruz Mfg Dot Front Muscle
Mfg Dot Front MuscleSanta Cruz
Sale price$49.99
Orchid Tie Dye
Pale Pink Tie Dye
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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