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Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

Flash Sale Depth Dot Pop Hood

Santa Cruz

$69.99

  • Black
  • Blue Nights
Flash Sale Letter Hand Tee - Youth

Santa Cruz

$39.99

  • Black
  • Eggplant
Flash Sale Framework Hand Tee

Santa Cruz

$39.99

  • New Blue
Flash Sale Framework Hand Tee - Youth

Santa Cruz

$39.99

  • Black
Flash Sale Framework Dot Tee - Youth

Santa Cruz

$39.99

  • Blue Nights
Flash Sale Passage Tee

Santa Cruz

$39.99

  • Cypress
Flash Sale Passage Tee - Youth

Santa Cruz

$39.99

  • Black
Flash Sale Letter Hand Crew Fleece

Santa Cruz

$64.99

  • Black
Flash Sale Girls Fizzy Trackies

Santa Cruz

$69.99

  • Fizzy Td
Flash Sale Girls Other Dot L/S Tee

Santa Cruz

$44.99

  • Musk
Flash Sale Girls Other Dot Crew

Santa Cruz

$59.99

  • Grey Marle
Flash Sale Depth Strip Fleece Pant

Santa Cruz

$59.99

  • Blue Nights
  • Black
Flash Sale Inherit Pop Hood - Youth

Santa Cruz

$69.99

  • Eggplant
Flash Sale Depth Dot Crew Fleece

Santa Cruz

$64.99

  • Black
Flash Sale Original Back Pack

Santa Cruz

$59.99

  • Black