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Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz Vivid Dot Mono Bucket Hat Santa Cruz Vivid Dot Mono Bucket Hat
Vivid Dot Mono Bucket HatSanta Cruz
Sale price$44.99
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Santa Cruz Rad Dot Hollow Sticker Santa Cruz Rad Dot Hollow Sticker
Rad Dot Hollow StickerSanta Cruz
Sale price$1.99
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Santa Cruz Toxic Skull Tee Santa Cruz Toxic Skull Tee
Toxic Skull TeeSanta Cruz
Sale price$49.99
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Santa Cruz Screaming Hand Full 8.00In x 31.25In
Screaming Hand Full 8.00In x 31.25InSanta Cruz
Sale price$199.95
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Santa Cruz Classic Dot Cruzier Short Santa Cruz Classic Dot Cruzier Short
Classic Dot Cruzier ShortSanta Cruz
Sale price$49.99
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Santa Cruz Os Roskopp Break Center Tee Santa Cruz Os Roskopp Break Center Tee
Os Roskopp Break Center TeeSanta Cruz
Sale priceFrom $44.99
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Santa Cruz Vivid Dot Mono Crew Sock Santa Cruz Vivid Dot Mono Crew Sock
Vivid Dot Mono Crew SockSanta Cruz
Sale price$24.99
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Santa Cruz Shark Dot Velcro Wallet Santa Cruz Shark Dot Velcro Wallet
Shark Dot Velcro WalletSanta Cruz
Sale price$29.99
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Santa Cruz Screaming Hand Air Freshener
Screaming Hand Air FreshenerSanta Cruz
Sale price$9.99
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Santa Cruz Shark Dot Front Tee Santa Cruz Shark Dot Front Tee
Shark Dot Front TeeSanta Cruz
Sale price$49.99
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Santa Cruz Screaming Hand Large Sticker
Screaming Hand Large StickerSanta Cruz
Sale price$7.99
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Santa Cruz Screaming Wave Strip Crew Sock Santa Cruz Screaming Wave Strip Crew Sock
Screaming Wave Strip Crew SockSanta Cruz
Sale price$19.99
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Santa Cruz Screaming Wave Trucker Cap Santa Cruz Screaming Wave Trucker Cap
Screaming Wave Trucker CapSanta Cruz
Sale price$39.99
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Santa Cruz Shark Dot Front Muscle T-Shirt Santa Cruz Shark Dot Front Muscle T-Shirt
Shark Dot Front Muscle T-ShirtSanta Cruz
Sale price$49.99
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Santa Cruz Screaming Hand Sticker Santa Cruz Screaming Hand Large Sticker
Screaming Hand StickerSanta Cruz
Sale price$1.99
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Santa Cruz Screaming Wave Patch Carpenter Short Santa Cruz Screaming Wave Patch Carpenter Short
Screaming Wave Patch Carpenter ShortSanta Cruz
Sale price$79.99
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Santa Cruz Toxic Skull Front LS Tee Santa Cruz Toxic Skull Front LS Tee
Toxic Skull Front LS TeeSanta Cruz
Sale price$59.99
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Santa Cruz Shark Dot Backpack
Shark Dot BackpackSanta Cruz
Sale price$69.99
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Santa Cruz Rad Dot Hollow Thongs Santa Cruz Rad Dot Hollow Thongs
Rad Dot Hollow ThongsSanta Cruz
Sale price$22.99
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Santa Cruz Rad Dot Hollow Bucket Hat Santa Cruz Rad Dot Hollow Bucket Hat
Rad Dot Hollow Bucket HatSanta Cruz
Sale price$44.99
Black Tie Dye
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Santa Cruz Rad Dot Hollow Backpack Santa Cruz Rad Dot Hollow Backpack
Rad Dot Hollow BackpackSanta Cruz
Sale price$74.99
Black Tie Dye
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Santa Cruz Shark Dot Lunch Box Santa Cruz Shark Dot Lunch Box
Shark Dot Lunch BoxSanta Cruz
Sale price$34.99
Turquoise
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Santa Cruz Rad Stack Crew Sock Santa Cruz Rad Stack Crew Sock
Rad Stack Crew SockSanta Cruz
Sale price$29.99
Turquoise Tdye-Blk Tdye
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Santa Cruz Shark Dot Towel Santa Cruz Shark Dot Towel
Shark Dot TowelSanta Cruz
Sale price$59.99
Turquoise
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.