Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz Boys Classic Dot Strip Tri Fold Wallet - Black Santa Cruz Boys Classic Dot Strip Tri Fold Wallet - Black
Boys Classic Dot Strip Tri Fold Wallet - BlackSanta Cruz
Sale price$24.99
Black
Santa Cruz Girls Delta Strip Lunchbox - Black Santa Cruz Girls Delta Strip Lunchbox - Black
Girls Delta Strip Lunchbox - BlackSanta Cruz
Sale price$39.99
Black
Santa Cruz Girls Delta Rays Backpack - Black Santa Cruz Girls Delta Rays Backpack - Black
Girls Delta Rays Backpack - BlackSanta Cruz
Sale price$64.99
Black
Santa Cruz Spirit Stack Strip Front Hoodie - Black Santa Cruz Spirit Stack Strip Front Hoodie - Black
Spirit Stack Strip Front Hoodie - BlackSanta Cruz
Sale price$89.99
Black
Santa Cruz Girls Vibes Fill Front Muscle Top Santa Cruz Girls Vibes Fill Front Muscle Top
Girls Vibes Fill Front Muscle TopSanta Cruz
Sale price$49.99
Blue
Orange
Santa Cruz Girl's Vibes Chest Muscle Dress Santa Cruz Girl's Vibes Chest Muscle Dress
Girl's Vibes Chest Muscle DressSanta Cruz
Sale price$69.99
Blue
Pink
Santa Cruz SC Delta Strip Chest Muscle Crop Muscle Tee Santa Cruz SC Delta Strip Chest Muscle Crop Muscle Tee
SC Delta Strip Chest Muscle Crop Muscle TeeSanta Cruz
Sale price$49.99
Black
Santa Cruz Girls Primal MFG Dot Front Tee Santa Cruz Girls Primal MFG Dot Front Tee
Girls Primal MFG Dot Front TeeSanta Cruz
Sale price$44.99
Purple
Santa Cruz Girls Balloon Heart Chest Tee Santa Cruz Girls Balloon Heart Chest Tee
Girls Balloon Heart Chest TeeSanta Cruz
Sale price$44.99
Pink-Blue
Black-Pink
Santa Cruz Boys Tank Universal Hand Mono Front Muscle Santa Cruz Boys Tank Universal Hand Mono Front Muscle
Boys Tank Universal Hand Mono Front MuscleSanta Cruz
Sale price$54.99
Black Tie Dye
Santa Cruz Universal Hand Mono Backpack - Boys Santa Cruz Universal Hand Mono Backpack - Boys
Universal Hand Mono Backpack - BoysSanta Cruz
Sale price$69.99
Dark Blue Tie Dye
Santa Cruz Universal Dot Reversible Bucket Hat Santa Cruz Universal Dot Reversible Bucket Hat
Universal Dot Reversible Bucket HatSanta Cruz
Sale price$49.99
Dark Blue Tie Dye-Navy
Santa Cruz Johnson Beast Dot Pencil Case Santa Cruz Johnson Beast Dot Pencil Case
Johnson Beast Dot Pencil CaseSanta Cruz
Sale price$19.99
Navy
Santa Cruz Boys Global Flame Strip Pencil Case Santa Cruz Boys Global Flame Strip Pencil Case
Boys Global Flame Strip Pencil CaseSanta Cruz
Sale price$19.99
Black
Santa Cruz Boys Global Flame Strip Front Tee Santa Cruz Boys Global Flame Strip Front Tee
Boys Global Flame Strip Front TeeSanta Cruz
Sale price$44.99
White Black
Santa Cruz Boys Global Flame Dot Velcro Wallet Santa Cruz Boys Global Flame Dot Velcro Wallet
Boys Global Flame Dot Velcro Wallet / Black / NASanta Cruz
Sale price$29.99
Black
Santa Cruz Boys Global Flame Dot Muscle Santa Cruz Boys Global Flame Dot Muscle
Boys Global Flame Dot MuscleSanta Cruz
Sale price$49.99
Black
Santa Cruz Bold Stack Boardshort - Boys Santa Cruz Bold Stack Boardshort - Boys
Bold Stack Boardshort - BoysSanta Cruz
Sale price$69.99
Dark Blue
Yellow
Santa Cruz Screaming Wave Sleeves LS Tee Santa Cruz Screaming Wave Sleeves LS Tee
Screaming Wave Sleeves LS TeeSanta Cruz
Sale price$59.99
Black
Santa Cruz Screaming Wave Patch Tee Santa Cruz Screaming Wave Patch Tee
Screaming Wave Patch TeeSanta Cruz
Sale price$44.99
White
Santa Cruz Vivid Dot Mono Front Tee Santa Cruz Vivid Dot Mono Front Tee
Vivid Dot Mono Front TeeSanta Cruz
Sale price$54.99
Navy Tie Dye
Tan Tie Dye
Santa Cruz Tropic Strip Santa Cruz Girls Cropped Pocket T-Shirt Santa Cruz Tropic Strip Santa Cruz Girls Cropped Pocket T-Shirt
Tropic Strip Santa Cruz Girls Cropped Pocket T-ShirtSanta Cruz
Sale price$54.99
Rose Tie Dye
Gold Tie Dye
Santa Cruz Santa Cruz MFG Dot Mono Front Tee Dress Santa Cruz Santa Cruz MFG Dot Mono Front Tee Dress
Santa Cruz MFG Dot Mono Front Tee DressSanta Cruz
Sale price$59.99
Pale Pink Tie Dye
Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt
MFG Dot Mono Santa Cruz Girls Cropped Muscle T-ShirtSanta Cruz
Sale price$49.99
Pale Pink Tie Dye
Light Green Tie Dye
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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