Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Save $27.50
Santa Cruz Vivid Dot Mono Front Muscle Top Santa Cruz Vivid Dot Mono Front Muscle Top
Vivid Dot Mono Front Muscle TopSanta Cruz
Sale price$27.49 Regular price$54.99
Navy Tie Dye
Tan Tie Dye
Santa Cruz Classic Dot Cruzier Short Santa Cruz Classic Dot Cruzier Short
Classic Dot Cruzier ShortSanta Cruz
Sale price$49.99
Ocean
Dark Navy
Black
Green
Vintage Blue
Tan
Santa Cruz Girls Primal Mfg Dot Backpack - Purple Santa Cruz Girls Primal Mfg Dot Backpack - Purple
Girls Primal Mfg Dot Backpack - PurpleSanta Cruz
Sale price$64.99
Purple
Save $25.00
Santa Cruz Screaming Wave Front Tee Santa Cruz Screaming Wave Front Tee
Screaming Wave Front TeeSanta Cruz
Sale price$24.99 Regular price$49.99
Black
Tan
Santa Cruz Screaming Hand Air Freshener
Screaming Hand Air FreshenerSanta Cruz
Sale price$9.99
Blue
Save $22.50
Santa Cruz Outer Ringed Dot Muscle Santa Cruz Outer Ringed Dot Muscle
Outer Ringed Dot MuscleSanta Cruz
Sale price$22.49 Regular price$44.99
Black
Orange
White
Santa Cruz Boys Universal Hand Mono Lunch Box Santa Cruz Boys Universal Hand Mono Lunch Box
Boys Universal Hand Mono Lunch BoxSanta Cruz
Sale price$39.99
Dark Blue Tie Dye
Save $25.00
Santa Cruz Boys Sc Meek Og Slasher Muscle Santa Cruz Boys Sc Meek Og Slasher Muscle
Boys Sc Meek Og Slasher MuscleSanta Cruz
Sale price$24.99 Regular price$49.99
White
Santa Cruz Shark Dot Velcro Wallet Santa Cruz Shark Dot Velcro Wallet
Shark Dot Velcro WalletSanta Cruz
Sale price$29.99
Black
Santa Cruz Os Roskopp Break Center Tee Santa Cruz Os Roskopp Break Center Tee
Os Roskopp Break Center TeeSanta Cruz
Sale priceFrom $44.99
Orange
Charcoal
White
Santa Cruz Boys Flame Hand Boardshort - Black Santa Cruz Boys Flame Hand Boardshort - Black
Boys Flame Hand Boardshort - BlackSanta Cruz
Sale price$49.99
Black
Santa Cruz Boys Vortex Tee - Vintage Blue Santa Cruz Boys Vortex Tee - Vintage Blue
Boys Vortex Tee - Vintage BlueSanta Cruz
Sale price$49.99
Vintage Blue
Santa Cruz Rad Dot Hollow Front LS Tee Santa Cruz Rad Dot Hollow Front LS Tee
Rad Dot Hollow Front LS TeeSanta Cruz
Sale price$59.99
Turquoise Tie Dye
Save $30.00
Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts
SC Tropic Strip Santa Cruz Girls Track ShortsSanta Cruz
Sale price$29.99 Regular price$59.99
Gold Tie Dye
Santa Cruz Toxic Skull Front LS Tee Santa Cruz Toxic Skull Front LS Tee
Toxic Skull Front LS TeeSanta Cruz
Sale price$59.99
White
Santa Cruz Cali Cargo Short Santa Cruz Cali Cargo Short
Cali Cargo ShortSanta Cruz
Sale price$59.99
Black
Santa Cruz Aloha Dot Front Tee Santa Cruz Aloha Dot Front Tee
Aloha Dot Front TeeSanta Cruz
Sale price$49.99
Black
Iris
Santa Cruz Screaming Hand Full 8.00In x 31.25In
Screaming Hand Full 8.00In x 31.25InSanta Cruz
Sale price$199.95
Black
Santa Cruz Boys Meek Og Slasher Strip Pencil Case Santa Cruz Boys Meek Og Slasher Strip Pencil Case
Boys Meek Og Slasher Strip Pencil CaseSanta Cruz
Sale price$19.99
Black
Santa Cruz Girls Vibes Pencil Case - Pink Santa Cruz Girls Vibes Pencil Case - Pink
Girls Vibes Pencil Case - PinkSanta Cruz
Sale price$19.99
Pink
Santa Cruz Girls Delta Strip Pencil Case - Black Santa Cruz Girls Delta Strip Pencil Case - Black
Girls Delta Strip Pencil Case - BlackSanta Cruz
Sale price$22.99
Black
Santa Cruz Girls Vibes Repeat Mono Bucket Hat - Rose Santa Cruz Girls Vibes Repeat Mono Bucket Hat - Rose
Girls Vibes Repeat Mono Bucket Hat - RoseSanta Cruz
Sale price$49.99
Rose
Santa Cruz Boys Speed Wheels Shark Pencil Case - Navy Santa Cruz Boys Speed Wheels Shark Pencil Case - Navy
Boys Speed Wheels Shark Pencil Case - NavySanta Cruz
Sale price$22.99
Navy
Santa Cruz Boys Beware Dot Tie Dot Track Short Santa Cruz Boys Beware Dot Tie Dot Track Short
Boys Beware Dot Tie Dot Track ShortSanta Cruz
Sale price$59.99
Black Tie Dye
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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