Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts
SC Tropic Strip Santa Cruz Girls Track ShortsSanta Cruz
Sale price$59.99
Gold Tie Dye
Santa Cruz Classic Dot - Wallet Santa Cruz Classic Dot - Wallet
Classic Dot - WalletSanta Cruz
Sale price$24.99
Black
Santa Cruz Flame Ringed Dot Lunch Box Santa Cruz Flame Ringed Dot Lunch Box
Flame Ringed Dot Lunch BoxSanta Cruz
Sale price$34.99
Blue
Santa Cruz Flame Ringed Dot Backpack Tri Compartment Santa Cruz Flame Ringed Dot Backpack Tri Compartment
Flame Ringed Dot Backpack Tri CompartmentSanta Cruz
Sale price$69.99
Blue
Santa Cruz Girls Vibes Pencil Case - Pink Santa Cruz Girls Vibes Pencil Case - Pink
Girls Vibes Pencil Case - PinkSanta Cruz
Sale price$19.99
Pink
Save $25.00
Santa Cruz Girls Vibes Repeat Mono Bucket Hat - Rose Santa Cruz Girls Vibes Repeat Mono Bucket Hat - Rose
Girls Vibes Repeat Mono Bucket Hat - RoseSanta Cruz
Sale price$24.99 Regular price$49.99
Rose
Santa Cruz Boys Beware Dot Tie Dot Track Short Santa Cruz Boys Beware Dot Tie Dot Track Short
Boys Beware Dot Tie Dot Track ShortSanta Cruz
Sale price$59.99
Black Tie Dye
Santa Cruz Boys Classic Dot Strip Tri Fold Wallet - Black Santa Cruz Boys Classic Dot Strip Tri Fold Wallet - Black
Boys Classic Dot Strip Tri Fold Wallet - BlackSanta Cruz
Sale price$24.99
Black
Santa Cruz Girls Delta Strip Lunchbox - Black Santa Cruz Girls Delta Strip Lunchbox - Black
Girls Delta Strip Lunchbox - BlackSanta Cruz
Sale price$39.99
Black
Santa Cruz Girls Delta Rays Backpack - Black Santa Cruz Girls Delta Rays Backpack - Black
Girls Delta Rays Backpack - BlackSanta Cruz
Sale price$64.99
Black
Santa Cruz SC Delta Strip Chest Muscle Crop Muscle Tee Santa Cruz SC Delta Strip Chest Muscle Crop Muscle Tee
SC Delta Strip Chest Muscle Crop Muscle TeeSanta Cruz
Sale price$49.99
Black
Santa Cruz Universal Dot Reversible Bucket Hat Santa Cruz Universal Dot Reversible Bucket Hat
Universal Dot Reversible Bucket HatSanta Cruz
Sale price$49.99
Dark Blue Tie Dye-Navy
Santa Cruz Boys Global Flame Strip Pencil Case Santa Cruz Boys Global Flame Strip Pencil Case
Boys Global Flame Strip Pencil CaseSanta Cruz
Sale price$19.99
Black
Santa Cruz Boys Global Flame Dot Velcro Wallet Santa Cruz Boys Global Flame Dot Velcro Wallet
Boys Global Flame Dot Velcro Wallet / Black / NASanta Cruz
Sale price$29.99
Black
Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt
MFG Dot Mono Santa Cruz Girls Cropped Muscle T-ShirtSanta Cruz
Sale price$49.99
Pale Pink Tie Dye
Light Green Tie Dye
Santa Cruz Classic Dot Lunch Box Santa Cruz Classic Dot Lunch Box
Classic Dot Lunch BoxSanta Cruz
Sale price$34.99
Black
Santa Cruz Classic Dot Thongs Santa Cruz Classic Dot Thongs
Classic Dot ThongsSanta Cruz
Sale price$22.99
Black
Santa Cruz Melting Hand Front Muscle Santa Cruz Melting Hand Front Muscle
Melting Hand Front MuscleSanta Cruz
Sale price$54.99
Sage
Vintage Blue
Santa Cruz MFG Dot Retro Short Santa Cruz MFG Dot Retro Short
MFG Dot Retro ShortSanta Cruz
Sale price$59.99
Light Indigo
Santa Cruz Oval Dot Splice Front Tee Santa Cruz Oval Dot Splice Front Tee
Oval Dot Splice Front TeeSanta Cruz
Sale price$44.99
Light Green
Pale Pink
Santa Cruz SC Tropic Backpack Santa Cruz SC Tropic Backpack
SC Tropic Backpack / Rose Tie Dye / NASanta Cruz
Sale price$64.99
Rose Tie Dye
Double Dot Bucket HatSanta Cruz
Sale price$44.99
Black-Lilac
Santa Cruz Classic Dot Slides Santa Cruz Classic Dot Slides
Classic Dot SlidesSanta Cruz
Sale price$39.99
Black
Burst Oval Dot Gradient MuscleSanta Cruz
Sale price$49.99
Light Blue Gradient
Blue Gradient
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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