Reef was born in Southern California, when South American brothers Fernando and Santiago Aguerre decided to combine a love of surf and beach culture to create a high quality lifestyle sandal. They set up production in Sao Paulo, Brazil in 1984 where they produced the first iconic sandal. Over 30 years later the company is thriving and sticking to the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and wave riders around the globe.