Roxy
Ritual Kiss Lunchbox
Size
Ritual Kiss Lunchbox
Natural / NA
Natural Necessity Surf Shop
115 Fern Street
Gerringong NSW 2534
Australia
FEATURES
✓ Jute straw fabric
✓ Insulated cooler compartment
✓ Roxy metal plate branding
✓ Dimensions: 10.6" [H] x 11.4" [W] / 27 [H] x 29 [W] cm
✓ 100% Jute
ABOUT THE BRAND
When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snow wear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
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