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Florence

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.

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Sun Pro Long Sleeve Hooded UPF Shirt Sun Pro Long Sleeve Hooded UPF Shirt
Sun Pro Long Sleeve Hooded UPF ShirtFlorence
Sale price$119.95
Black
Light Grey
Florence Standard Issue Long Sleeve Hooded Rashguard Black Florence Standard Issue Long Sleeve Hooded Rashguard Black
Standard Issue Long Sleeve Hooded RashguardFlorence
Sale price$99.95
Silver
Black
Dark Navy
Thyme
Florence Windshield Long Sleeve Rashguard Black Florence Windshield Long Sleeve Rashguard Black
Windshield Long Sleeve RashguardFlorence
Sale price$139.95
Black
Burgee Boardshort Burgee Boardshort
Burgee BoardshortFlorence
Sale price$99.95
Black Racing Red
Navy
F1 Burgee Cordura Boardshort F1 Burgee Cordura Boardshort
F1 Burgee Cordura BoardshortFlorence
Sale price$119.95
Black Mustard
Black White
Dark Brown
Charcoal Solid
Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt Light Heather Grey Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt Light Heather Grey
Sun Pro Adapt Long Sleeve Hooded UPF ShirtFlorence
Sale price$129.95
Light Heather Grey
Heather Black
Florence Airtex Long Sleeve Hooded Shirt Light Heather Grey Florence Airtex Long Sleeve Hooded Shirt Light Heather Grey
Airtex Long Sleeve Hooded ShirtFlorence
Sale price$129.95
Light Heather Grey
Florence Airtex Expedition Long Sleeve Shirt Vintage Khaki Florence Airtex Expedition Long Sleeve Shirt Vintage Khaki
Airtex Expedition Long Sleeve ShirtFlorence
Sale price$139.95
Vintage Khaki
Florence Long Sleeve Utility Pocket Hooded Rashguard Black Florence Long Sleeve Utility Pocket Hooded Rashguard Silver
Long Sleeve Utility Pocket Hooded RashguardFlorence
Sale price$129.95
Black
Silver
Florence Windshield Long Sleeve Hooded Rashguard Black Florence Windshield Long Sleeve Hooded Rashguard Black
Windshield Long Sleeve Hooded RashguardFlorence
Sale price$159.95
Black
Florence Standard Issue Boardshort Black Florence Standard Issue Boardshort Mustard
Standard Issue BoardshortFlorence
Sale price$89.95
Black
Mustard
Charcoal
Department Navy
Florence High Pile Utility Fleece Jacket Thyme Florence High Pile Utility Fleece Jacket Thyme
High Pile Utility Fleece JacketFlorence
Sale price$249.95
Thyme
Florence F1 Expedition Utility Pant Vintage Khaki Florence F1 Expedition Utility Pant Vintage Khaki
F1 Expedition Utility PantFlorence
Sale price$169.95
Vintage Khaki
Burgee Gamma Boardshort Burgee Gamma Boardshort
Burgee Gamma BoardshortFlorence
Sale price$99.95
Black
Burnt Olive

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.