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Florence

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.

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Sun Pro Long Sleeve Hooded UPF Shirt Sun Pro Long Sleeve Hooded UPF Shirt
Sun Pro Long Sleeve Hooded UPF ShirtFlorence
$119.95
Black
Light Grey
Florence Windshield Long Sleeve Rashguard Black Florence Windshield Long Sleeve Rashguard Black
Windshield Long Sleeve RashguardFlorence
$139.95
Black
Burgee Boardshort Burgee Boardshort
Burgee BoardshortFlorence
$99.95
Black Racing Red
Navy
F1 Burgee Cordura Boardshort F1 Burgee Cordura Boardshort
F1 Burgee Cordura BoardshortFlorence
$119.95
Black Mustard
Black White
Dark Brown
New
Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt Light Heather Grey Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt Light Heather Grey
Sun Pro Adapt Long Sleeve Hooded UPF ShirtFlorence
$129.95
Light Heather Grey
New
Florence Airtex Long Sleeve Hooded Shirt Light Heather Grey Florence Airtex Long Sleeve Hooded Shirt Light Heather Grey
Airtex Long Sleeve Hooded ShirtFlorence
$129.95
Light Heather Grey
New
Florence Airtex Expedition Long Sleeve Shirt Vintage Khaki Florence Airtex Expedition Long Sleeve Shirt Vintage Khaki
Airtex Expedition Long Sleeve ShirtFlorence
$139.95
Vintage Khaki
New
Florence Long Sleeve Utility Pocket Hooded Rashguard Black Florence Long Sleeve Utility Pocket Hooded Rashguard Silver
Long Sleeve Utility Pocket Hooded RashguardFlorence
$129.95
Black
Silver
New
Florence Standard Issue Long Sleeve Hooded Rashguard Black Florence Standard Issue Long Sleeve Hooded Rashguard Black
Standard Issue Long Sleeve Hooded RashguardFlorence
$99.95
Silver
Black
Florence Windshield Long Sleeve Hooded Rashguard Black Florence Windshield Long Sleeve Hooded Rashguard Black
Windshield Long Sleeve Hooded RashguardFlorence
$159.95
Black
Florence Standard Issue Boardshort Black Florence Standard Issue Boardshort Mustard
Standard Issue BoardshortFlorence
$89.95
Black
Mustard
Florence High Pile Utility Fleece Jacket Thyme Florence High Pile Utility Fleece Jacket Thyme
High Pile Utility Fleece JacketFlorence
$249.95
Thyme
Florence F1 Expedition Utility Pant Vintage Khaki Florence F1 Expedition Utility Pant Vintage Khaki
F1 Expedition Utility PantFlorence
$169.95
Vintage Khaki
Sun Pro Short Sleeve UPF Shirt Sun Pro Short Sleeve UPF Shirt
Sun Pro Short Sleeve UPF ShirtFlorence
$79.95
Black
Tan
Burgee Gamma Boardshort Burgee Gamma Boardshort
Burgee Gamma BoardshortFlorence
$99.95
Black
Burnt Olive

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.