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Florence

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.

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Florence Mens Cordura Trail Short - Thyme Florence Mens Cordura Trail Short - Thyme
Mens Cordura Trail Short - ThymeFlorence
$179.95
Thyme
Florence Mens F1 Cordura Utility Short - Boardshort Florence Mens F1 Cordura Utility Short - Boardshort
Mens F1 Cordura Utility Short - BoardshortFlorence
$129.95
Dark Sage
Vintage Khaki
Florence Mens Florence Hoodie Florence Mens Florence Hoodie
Mens Florence HoodieFlorence
$119.95
Dark Sage
Tan
Florence Mens Airtex 2-in-1 Utility Short - Black Camo Florence Mens Airtex 2-in-1 Utility Short - Black Camo
Mens Airtex 2-in-1 Utility Short - Black CamoFlorence
$139.95
Black Camo
Florence Mens Standard Issue Elastic Short - Black Florence Mens Standard Issue Elastic Short - Black
Mens Standard Issue Elastic Short - BlackFlorence
$99.95
Black
Florence Mens Expedition Utility Pant Florence Mens Expedition Utility Pant
Mens Expedition Utility PantFlorence
$169.95
Black
Thyme
Florence Mens Airtex Boonie Hat - Burnt Olive Camo Florence Mens Airtex Boonie Hat - Burnt Olive Camo
Mens Airtex Boonie Hat - Burnt Olive CamoFlorence
$79.95
Burnt Olive Camo
Florence Mens Florence Ss T-Shirt Florence Mens Florence Ss T-Shirt
Mens Florence Ss T-ShirtFlorence
$54.95
Charcoal
Dark Sage 2
Florence Mens Airtex Short Sleeve Shirt Florence Mens Airtex Short Sleeve Shirt
Mens Airtex Short Sleeve ShirtFlorence
$89.95
Light Heather Grey
Department Navy
Heather Vintage Khaki
Black
Florence Mens Airtex Long Sleeve Shirt - Heather Charcoal Florence Mens Airtex Long Sleeve Shirt - Heather Charcoal
Mens Airtex Long Sleeve ShirtFlorence
$109.95
Heather Charcoal
Black
Florence 1.5mm FlatLock Wetsuit Jacket Florence 1.5mm FlatLock Wetsuit Jacket
1.5mm FlatLock Wetsuit JacketFlorence
$229.95
Burnt Olive
Black
Light Sea Blue

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.

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