Since 1987 Creatures has been striving to meld the lessons of their experience into cutting edge materials and designs to create only the best, most functional and premium surfing accessories. From humble beginnings in garage behind their house, founder John Malloy learnt early on that the raw waves of the Indian Ocean would snap inferior materials. Good had to be better, and so John produced the first ever urethane cord, providing the most reliable connection from board to surfer yet. He was obsessed with improving other solutions, which led him to invent a self-lubricating stainless steel swivel, which remains a pioneering innovation in the industry today. John has since passed the torch to the next generation, but every design is still tested by staff and the world’s best surfers, both in Australia and Hawaii.