ABOUT ABRAND Abrand is the jeans brand of generation next. A generation who wants to do better, care more and have fun. As one of Australia's fastest growing denim brands, Abrand offers ultimate denim staples and a selection of easy-to-wear apparel to style back with highlight fashion pieces. Abrand is committed to creating fun, collaborative and music focused experiences. Abrand jeans are for the best times of your life.