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 Wrangler was started in 1947 by Blue Bell, a denim manufacturing company with a simple ambition; to create the world's best five pocket jeans. Trends have changed a lot since, but Wrangler’s focus has stayed the same, it’s all about the jeans, gaining Wrangler it’s iconic status. Wrangler Australia is designed in Melbourne by a small devoted team who work hard to bring you great quality denim and clothing. They work with the worlds best denim suppliers who uphold high ethical standards of practice to bring you heritage inspired collections.