Rusty’s reputation as an alternative lifestyle wear brand is inspired by indie music, contemporary art and all things surf, swim and skate. It was first founded in the 80s to outfit musicians, dreamers and adventurers. These days Rusty surfwear, streetwear and swimwear stay true to their original creative vision, with a wide range of clothing that’s outside the norm for men, women and kids.

The best retailer for Rusty clothing online in Australia

Since our earliest days as a retailer, Natural Necessity has been bringing customers a wide selection of Rusty surfing clothes and pieces inspired by a lifestyle that’s a little out of the ordinary.

• Short-sleeve Button-ups — For button-up shirts with attitude, Rusty surfwear has you covered. Whether you like an understated linen option or a more lairy print with vintage 70s vibes, you’ll find it here.
• Knitwear — Perfect for sitting on the beach and watching the waves wash in, knitwear sweaters, jumpers and cardigans in comfy textiles will keep you cosy and warm during the winter months.
• Kid’s apparel — Clothing that will move with them, no matter what they get up to. From swimwear to jeans and everything in between, Rusty caters for stylish active kids.
• Loungewear — On the days where you don’t need to be all dolled up, Rusty clothes will bring the chill vibes, with track pants, relaxed fit shorts, and pull-on hoodies.
• Accessories — Whether it’s a beanie or sherpa lined hat for the snow, fashion-forward felt hats or sun-safe caps, Rusty has a huge range of accessories and headwear for every season in Australia’s ever-changing climate.

Shop for Rusty surfwear and more with Natural Necessity

Natural Necessity is a proudly family-owned and operated business, based out of beautiful Gerringong on the New South Wales South Coast. Since we first opened the doors of our surf shop, a lot has changed. But what has remained constant is our commitment to sourcing great quality surfboards, surf gear, swimwear and clothing from reputable brands for our customers to enjoy.

Since setting up our online store, it’s now easier than ever for you to discover the lifestyle brands you love at prices that won’t break the bank. From beachside favourites, Rusty, Billabong and Roxy to sustainable fashion from Byron brainchild Thrills and more, browsing online with us is simple, safe and always surf centred!

Spend just $99 online to receive free shipping all over Australia, and you can choose to buy now and pay later with zipPay instalment options. Have a question for us? Get in touch with our friendly team or give us a call on (02) 4234 2737 for all your online enquiries.

Wanting that in-person touch? We’d love to see you in person! Drop down to our two storey superstore in Gerringong and check out the beach while you’re here, or even make a day of it and drop it for a juice, smoothie or breakfast at the Perfect Break Cafe.