More than a quarter of a century ago, they set out to take on the world. They were just a few guys with their first jeans collection and a passion for denim that couldn’t be denied. Many years later, they’re still just one of the guys and it’s still all about jeans, but they’ve added a few more people to the team along the way. And yes, they know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, they cover the full range from urban sportswear, casual classics, neat suits, accessories and footwear. That’s why they like to think of themselves as more than just a brand. They’re a brotherhood, a club, a community - bonded by denim. And in that community, they have one objective – being there for our guys. It’s good jeans with good vibes. This is the philosophy behind our brand.