It all began in Hawthorn, with just four people and a vision. At the helm was Stephen Bennett, who launched the brand with a single, thoughtfully designed shirt—one that would later become a true Country Road icon. The name itself told a story. "Country" reflected a deep-rooted commitment to authenticity, while "Road" spoke to the journey ahead—a path shaped by purpose and progress. With its clean lines and understated elegance, the brand’s aesthetic quickly took hold. What began as a clothing label soon grew into something more: Australia’s very first lifestyle brand. It started by dressing our wardrobes, then seamlessly made its way into our homes. From the spark of an idea to the final product, every piece is crafted with care. Designed to last, built with intention, and always effortless—this is the essence of Country Road.