Why Choose By Frankie Apparel

There’s a simplicity to By Frankie that’s hard to beat. Nothing over-designed, nothing fussy. Just well-cut pieces that feel good on and move the way they should.

The fabrics do a lot of the heavy lifting. Soft, flowy and breathable, they’re made for warm days, salty air and those who have a phobia of overthinking an outfit. You can throw something on straight after a swim or wear it out to lunch. It’s gonna feel on point no matter what.

Fit-wise, it leans relaxed but flattering. Not tight, not shapeless. Just enough structure to sit nicely without restricting movement. It’s the kind of clothing you forget you’re wearing… in a good way.

And the style sits in that sweet spot between trend and timeless. You’re not buying something that feels dated in a few months, but it still has enough personality to stand out.

Shop By Frankie With Expert Advice

If you’re unsure on sizing or how a piece will sit, we’re here to help. Some styles run looser, some are a bit more fitted depending on the cut.

Jump online for a chat or come into the store and try a few options on. We’ll help you find something that fits properly and works with how you actually dress day to day.

Frequently Asked Questions About By Frankie

Does By Frankie clothing run true to size?

Generally, yes. Most pieces are designed with a relaxed fit, but it’s always worth checking the specific style.

Can I return By Frankie items if they don’t fit?

Yes. We offer returns in line with our returns policy, so you can shop with confidence.

What are the available delivery options?

We offer fast, insured delivery across Australia. Your order arrives ready to wear.